Why Us

A Single Message

Keynote Speech Writing Services for Leaders

A keynote address has a single message. Not nine. Not two. All things will lead to that point. You are speaking to that.

This is different from a breakout session in which you might be teaching to several points. You are leading your audience to come along side you (or follow you) to believe or do something.

A Single Message Matters

Too often, great ideas get fuzzied up through dilution. Let’s say you want to raise money for your organization, a large non-profit food bank serving people in a multi-county region. A keynote at the annual fundraising dinner sounds simple enough. You could deliver a speech which clearly sums up as, “Please help us feed families.” 

Do that, with a strong presentation about who those families are and how donations will help them specifically, and you should be in pretty good shape.

Deviate from that with a long history lesson about poverty and its impact on local economics, negative talk about the political or cultural milieu, or getting sidelined by too many personal stories, and… see? Even reading this paragraph is boring.

You’ll lose the focus on your most important initiative, and, in the process, your audience will tune out.

Instead, after writing your speech, backwards analyze it. As your speech what its single message is. If you discover more than one message, take those bits out. Save them. You might use them in another speech. Then fortify what remains.